Lida Jin: We Want to Build Up A New Sino-Swiss Relationship on the Good and the Beautiful

Interview with Mr Lida Jin, the Chairman of Soong Ching Ling Foundation in Switzerland

In the evening of 20th June 2015, at the Movenpick Zurich Airport Switzerland, the opening ceremony of Soong Ching Ling Foundation, Switzerland has been successfully held with more than a hundred guests attended.

During the ceremony, Mr Lida Jin, the Chairman of Soong Ching Ling Foundation, Switzerland, Ms Jianhua Guan, the General Secretary of Shanghai Soong Ching Ling Foundation, Ms Guangwen Liu, the director of China Welfare Institute, and Ms Lucia Jin, the Chairwoman of Italy Soong Ching Ling Foundation, have delivered warm greetings and sincere wishes to the establishment of Soong Ching Ling Foundation, Switzerland. Ms Yihong Li, the Chairwoman of Swiss Chinese Culture Promotion Society as well as the director of Soong Ching Ling Foundation, Switzerland, represented the board of committee of Soong Ching Ling Foundation, Switzerland, responded all the great wishes and cheers.
This year is the 65th anniversary between China and Switzerland. To share a bit of the glory of this moment and with the great help receiving from other Soong Ching Ling Foundations worldwide as well as other brotherhood associations, Soong Ching Ling Foundation, Switzerland is established.

Founded on May 29, 1982, Soong Ching Ling Foundation (SCLF) is to carry forward the spirit of love for children and concern for their healthy growth in body and mind which Mme. Soong Ching Ling displayed during her life-time and to contribute to the cause of children’s culture, education, scientific knowledge and welfare, and to help promote the unification of China, the safeguarding of world peace and friendship among nations. At present, the Foundations in memory of Soong Ching Ling have been set up in Japan, Canada, U.S.A., Australia, France, Germany, Italy, South Africa and so on. These independent Foundations have maintained friendly relations with the SCLF.

This time, Switzerland has become a new member of this big family. Besides the timing, the unique environment of Switzerland becomes another important reason for choosing Switzerland.

As we all know, Switzerland ranks high in several metrics of national performance, including government transparency, civil liberties, quality of life, economic competitiveness, and human development. A large number of international institutions have their seats in Switzerland, in part because of its policy of neutrality. Geneva is the birthplace of the Red Cross and Red Crescent Movement and the Geneva Conventions and,since 2006, hosts the United Nations Human Rights Council. Apart from the United Nations headquarters, the Swiss Confederation is host to many UN agencies, like the World Health Organization (WHO), the International Labour Organization (ILO), the International Telecommunication Union (ITU), the United Nations High Commissioner for Refugees (UNHCR) and about 200 other international organisations, including the World Trade Organizationand the World Intellectual Property Organization.
As we all know, the Soong Ching Ling Foundation has spread its network all around the world including many European countries. Yet, Switzerland was somehow missed.

Therefore, by taking the advantage of the significance of the 65th Anniversary between China and Switzerland, the Soong Ching Ling Foundation finally set its feet on the land of Switzerland. In Chinese tradition, we think there is no other timing better than this one.
Switzerland as one of the countries that has the most sophisticated welfare system in the world is well known. What they have achieved is based on a series of well-designed mechanisms. As one of the goals of the Soong Ching Ling Foundation, Switzerland, is to introduce this mechanism to China and hope to build up a channel for the communication of Chinese welfare related institutions, associations, organisations, and governmental institutes to have collaborations with Switzerland delivered in the opening speech of ChairmanLida Jin. He said, “This is the output programme.

Meanwhile, we are preparing for the input programmes.”Chaiman Jin explained, ”another important role of the Soong Ching Ling Foundation, Switzerland, is to set up a platform serving the purpose of cross-cultural communication. Mainly, we are considering introducing excellent Chinese intangible heritage assets to Switzerland through exchange programmes particularly designed for children and teenagers. Children are the hope of the future.

When Mme. Soong started this career, she aimed at the long-term development of this foundation. And she believed the children are the power to inherit the spirit and pursue it in the future. She is right. That’s why we are aiming at children as well. For the longterm development and the continuity, when we are writing our management plan and development plan, we put a chapter of vision inside. It includes short-term plan for 3 months, 6 months, one-year as well as longterm visions for 3 years, 5 years, 10 years, 20 years and 30 years.”
During the whole ceremony, General Secretary of Swiss Chinese Culture Promotion Society Mengzi Zhang performed wonderful piano skills and filled the dinner with enchanting melodies. Another surprise for the ceremony is prepared by Chairman Jin with a sand painting show to illustrate the history of Soong ChingLing Foundation, which received warm feedback. The event ended with lots of joy and great expectations.

Interview with Chairman Jin:
EurAsia Info: What are your thoughts of establishing this foundation?
Lida Jin:I am a member of the 1980s generation. Therefore, in my point of view,
I want to renovate the traditional pattern of the management of Soong Ching Ling Foundation. The traditional pattern is not wrong. But slowly, it is a bit inapt to the rapid change of the world. Therefore, we want to use branding strategy to add more value to the band of Soong Ching Ling. When the band is becoming more and more compelling,  it will have the power to summon more people with enthusiasm and thoughts to join us. Together, we can bring this foundation into another level.
EurAsia Info: What’s the main mission of Soong Ching Ling Foundation, Switzerland?
Lida Jin:Switzerland has her advantages in social welfare and education. When we decide to establish this foundation, we are aiming to build up a communication channel between China and Switzerland so that we can introduce both side to cooperate mainly in fields of social welfare and education. We should learn from Switzerland. And a series of events organized by Soong Ching Ling Foundation, Switzerland, will certainly create chances to complete the mission.
EurAsia Info: Who are the main beneficiaries?
Lida Jin:The Soong Ching Ling Foundation, Switzerland, established today. In the
next few months, we are planning some programmes based on families. As we all know, kids nowadays are more interested in iPad, PlayStation and Internet chatting instead of going out with family to get contact with the nature, the arts, the society and the outside world.

The purpose of designing such programmes is to let the children benefit. Let the children learn through playing, experience different lifestyle, and realise the wonder of this planet.
EurAsia Info: What are the expectations of you by doing this?
Lida Jin: We are merely building up a platform, creating channels and setting up
bridges. Our main product is culture, more precisely, genuine Chinese culture. Cross cultural events are what we truly want to do via this platform. To let our younger generations benefit from our movements, we should create paths and lay foundations based on mutual understanding and appreciation on both cultures. Therefore, introducing Chinese culture to Swiss kids is our top priority. We hope the little seeds through our events will root deeply in kids’ heart.

By EurAsia Info team■

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