中欧国际工商学院第二届欧洲论坛2016.05.20

2016中欧国际工商学院第二届欧洲论坛

发现中国的下一个商业机遇

5月20日(星期五),苏黎世

背景介绍

一直以来,“瑞士品质”以精巧的手表、发达缜密的金融机构、尖端的生物医疗产业,在中国消费者的心中贴上了“高精尖”的标签。中国人对瑞士品质的偏好,中瑞之间产业结构和贸易结构的互补性,以及双方政府在政策上的倾斜,一度拉动中瑞经贸关系达到制高点:瑞士成为欧洲发达国家中第一个和中国签署自贸协定的国家,中国亦成为瑞士在亚洲最大的贸易伙伴。

中国经济多年的高速增长,曾让处于蜜月期的中瑞两国受益颇多。近年来,中国经济增速放缓,产业结构转型迫在眉睫,以创新为驱动的新经济呼声渐高。中国经济“新常态”也为亲密的贸易伙伴国带来新的挑战:以创新能力和精良制造为标杆的瑞士企业,能否在中国产业转型升级中抢占先机,发现新的合作机遇?以金融业为支柱的苏黎世城,如何搭乘人民币国际化的快车,抢建人民币在欧洲的离岸交易中心?移动互联网正在颠覆中国消费者的购买习惯,拥有众多顶级品牌的瑞士,如何在互联时代为消费者创造更舒适便捷的消费体验?中国企业全球化的雄心会否为瑞士经济带来新的增长点?

要把握中国经济转型中的商业机遇,继续分享双边经贸红利,不仅需要时刻掌握中国经济动向,更需要了解中国产业状况和企业发展战略。中欧国际工商学院第二届欧洲论坛,将就以上问题邀您进行深入探讨。

8:00-8:30 注册
8:30-8:45 欢迎致辞

耿文兵 大使

中华人民共和国驻瑞士联邦特命全权大使
Pedro Nueno 教授

中欧国际工商学院院长、成为资本创业学教席教授

 

会议主持:忻榕 教授

中欧国际工商学院副教务长、管理学教授、拜耳领导力教席教授、中国企业全球化中心联合主任

8:45-9:05 开幕演讲:瑞中经济关系展望
Marie-Gabrielle Ineichen-Fleisch  女士瑞士联邦经济部经济事务国务秘书
9:05-9:35 主题演讲一: 中国经济转型和产业状况

许小年 教授

中欧国际工商学院桑坦德银行经济学与金融学教席教授

9:35-10:05 主题演讲二: 中国企业全球化为欧洲商业带来的启示

丁远 教授

中欧国际工商学院副院长兼教务长、法国凯辉会计学教席教授

10:05-10:35 茶歇
10:35-11:35 主题讨论一:欧洲企业与中国市场的对接

·       Sophie Kornowski-Bonnet 博士,罗氏全球合作部负责人、罗氏集团总裁执行委员会成员

·       Frank Niedermann 先生,瑞银集团亚太地区财富管理部总经理

·       Felix Sutter 先生,瑞中商会主席

·       Claudio Facchin 先生,ABB集团电网事业部总裁、集团执行委员会成员

11:35-12:35 主题讨论二:中国企业“走出去”的动机和模式

·       潘雪平 先生,江苏省金昇实业股份有限公司董事长、中欧校友

·       潘龙泉 先生,泉峰控股有限公司董事长、中欧校友

Lukas Huber 先生,瑞士联邦大苏黎世区经济发展署亚太区总监

主持人:忻榕 教授

中欧国际工商学院副教务长、管理学教授、拜耳领导力教席教授、中国企业全球化中心联合主任

12:35-12:40 闭幕致辞

Pedro Nueno 教授

中欧国际工商学院院长、成为资本创业学教席教授

 

第二主题:

以精工细作闻名的瑞士知名大企业在中国市场赢得了广泛赞誉,而随着中国互联网和创业高潮的兴起,“小而美”的“隐形冠军”也越来越成为中国企业家的对标。请大家从自己的角度谈一谈,在中国这样一个涌动着商业机遇的巨大市场,瑞士企业的优势在哪里?我们何以赢得认可?

工业4.0为欧洲工业企业描绘了转型升级的远大前景,面对来自中国制造企业的合作需求,我们的机遇在哪里?

 

第三主题:

作为中国制造行业较早走出去的企业家,你们觉得中国制造业与所看到的欧洲精细制造的差异在哪里?兼并和收购是不是中国制造业转型升级的必经之路?

在对欧洲投资的过程中,你们最大的收获在哪里?是技术升级,还是人才储备,还是广阔市场?最大的困难在哪里,或者说在你们投资过程中最希望得到来自哪方面的支持?

CEIBS 2nd EUROPE FORUM
The New Chinese Landscape:
Business Opportunities in China – What to Look for?
May 20, Zurich  
 
 
Everything you need to know about doing business in China
– delivered directly to you by Asia’s leading business school
Join us for unparalleled insight into China’s economic and industrial landscape and discuss with us how to grasp the business opportunities under the context of “Swiss Quality” and China’s economic transition. We look forward to welcoming you to CEIBS 2nd Europe Forum 2016 in Zurich!
Distinguished guests from the government:
State Secretary Marie-Gabrielle Ineichen-Fleisch
State Secretary and Director of the State Secretariat for Economic Affairs SECO, Switzerland
From 2007 Federal Council Ambassador and Delegate for Trade Agreements, Switzerland’s chief negotiator at the World Trade Organisation (WTO) as well as member of the SECO Board of Directors and in addition to the WTO responsible for the OECD and free trade agreements as head of the World Trade Division in the Foreign Economic Affairs Directorate.
Ambassador Geng Wenbing
Ambassador extraordinary and plenipotentiary from the People’s Republic of China to Swiss Confederation
“By virtue of Swiss people’s innovative and down-to-earth spirit, Switzerland has remained at the forefront of developed countries for decades as an economic and financial powerhouse. At present, China-Swiss cooperation is picking up steam in all respects. I am committed to promoting China-Swiss relations and innovative cooperation.”
 
First-hand China knowledge provided by all-star line-up of academics:
Prof. Xu Xiaonian
An outspoken, eminent Chinese economist
Santander Chair Professor in Economics and Finance, CEIBS
“The slowdown of the Chinese economy has made it imperative for Chinese companies to innovate and make a transition by setting their sights on overseas markets.”
Prof. Ding Yuan
A top transnational accounting expert
Vice President and Dean; Cathay Capital Chair in Accounting, CEIBS
“Chinese companies should adopt a light-touch approach to overseas M&A by opening the vast Chinese market to competitive overseas acquired companies so as to forge win-win partnerships.”
 
Successful cases of Sino-Swiss cooperation:
Dr. Sophie Kornowski-Bonnet
Global Head of Roche Partnering and Member of the Roche Executive Committee
Founded in 1896, Roche is now the world’s largest biotech company. With over 9 billion Swiss francs in R&D every year, Roche is committed to innovation based on a clear process through diversified channels.
“What Roche is doing now is what patients need next.”
Mr. Frank Niedermann
Regional Market Manager, UBS Wealth Management APAC Switzerland
UBS Wealth Management combines the best of Swiss private banking tradition with regional expertise and a commitment to Asia Pacific that stretches back more than 40 years – all backed by the resources and strength of a global financial powerhouse. UBS Wealth Management is often honored as the “Best Private Bank in Asia”.
Mr. Felix Sutter
President of Swiss-Chinese Chamber of Commerce
One of the largest bilateral Chambers in Switzerland, the Swiss-Chinese Chamber of Commerce is actively contributing to Sino-Swiss economic relations and generating business opportunities for enterprises from both countries in the trade, industry and financial sectors. Operating in Zurich, Geneva and Ticino and with partners in China, it serves more than 1’500 corporate and individual members in Switzerland and Greater China.
Mr. Pan Xueping
Chairman, Jiangsu Jinsheng Group, CEIBS Alumnus
A giant in China’s textile industry, Jiangsu Jinsheng Group acquired the Natural Fibers and Textile Components Businesses from Oerlikon, the world’s leading maker of textile machinery, for 4.23 billion yuan in 2013. This followed the acquisition of a 50% stake in German-based EMAG for € 100 million in 2010..
Mr. Peter Pan
Chairman, Chervon; CEIBS Alumnus
As China’s leading electric tool maker, Chervon acquired FLEX, a time-honored company in Germany, in 2013, setting a precedent for successful cross-border merger & acquisition in China’s electric tool industry. In 2015, Chervon acquired the German-based Calmdura.
Mr. Lukas Huber
Director Asia, Greater Zurich Area
The nonprofit organization Greater Zurich Area AG is the investment support and promotion agency for the Greater Zurich Area economic region. It attracts international companies abroad and, together with its cantonal and municipal partners, supports them on everything from location evaluations all the way to founding a company in Switzerland. Since its founding, the organization has increased its circle of members to include the cantons of Glarus, Grisons, Schaffhausen, Schwyz, Solothurn, Uri, Zug and Zurich, the region of Winterthur, the city of Zurich, and 20 private companies.
 
 
  You are not just attending a forum, you are connecting to the strongest network in China.  
 
About CEIBS
• Co-founded by the Chinese government and the EU
• A world-class business school, a leader in Asia
• Operations in five regions across three continents
• Campuses in Zurich, Shanghai & Beijing
• MBA Program ranked #1 in Asia by Forbes &    Businessweek
• The world’s largest EMBA Program
Strongest Network
• 30 Chinese CEOs at the Forum
• More than 17,000 alumni in CEIBS’ network
• More than 100,000 executives trained
• More than 1,000 listed companies run by CEIBS alumni
30+ alumni companies investing in Europe
€ 4.485 – billion – investment projects by alumni
 
 
To learn more about CEIBS 2nd Europe Forum Series, please click below:
 
 

Language:English / Chinese           Registration: By Invitation Only
Venue:* The Forum Organizing Committee will review your registration and send out a formal confirmation letter once it has been approved.
协办方:Co-organizer  
 
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Contact us: Mr. Wei Lin
+41 79 509 7777
news@eurasiainfo.ch
 
 

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