On October 29th, local time, the“Enjoy Hebei”cultural tourism promotion conference was held in the conference room of Crowne Plaza Hotel Geneva, Switzerland. Xue Yaping, Cultural Counselor of the Chinese Embassy in Switzerland, Na Shuchen, Party Secretary General of Department of Culture and Tourism of Hebei Province, Adrien Genier, CEO of the Geneva Tourism and Exhibition Foundation, and nearly 150 people from the local cultural tourism and education circles in Switzerland. The wonderful and vivid photo exhibition and the musical performance of Chinese and western characteristics were well received by Swiss government officials and friendly people attending the event.
Nashuchen, the party secretary general of Department of Culture and Tourism of Hebei Province, introduced the tourism culture of Hebei. He said that the purpose of the event is to further strengthen the exchanges and cooperation between Hebei and Switzerland in the field of cultural tourism, especially in ice and snow tourism and winter Olympic tourism, based on the principle of complementary advantages and information sharing. Hebei is willing to implement various preferential policies in the fields of culture and tourism. Swiss counterparts in Hebei will be able to find business opportunities and achieve win-win cooperation.
During the promotion meeting, a photo exhibition of Hebei humanities and customs was held: different Hebei，and promotion of cultural tourism resources in Hebei, as well as a promotional video of Hebei Province was broadcasted: Hebei, full of hope, made the audience more aware of Hebei. At the same time, at the promotion meeting, the Department of Culture and Tourism of Hebei Province signed a strategic cooperation agreement with the Geneva Tourism and Convention and Exhibition Foundation, and awarded the European and Asian United Development Center. The “Hebei Cultural Tourism Promotion Center” was officially established in Switzerland. In addition, Fengkong Group and Baiyuewen Group, which participated in the promotion activities, signed strategic cooperation agreements and letters of intent with local related counterparts.
By EurAsia Info
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