August10, 2017 


Dear Sir / Madam 

To further improve the image of Beijing as a tourism destination, to further enhance 

the branding of Beijing in Zurich, to further improve the tourism of China and 

Switzerland, Mr. Zou Weinan, the Deputy Counsel of Beijing Municipal Commissionof Tourism Development, will lead a small delegation to Zurich to promote Beijing inAugust. 

We cordially invite you, and officers from Tourism and Event Zurich to attend BeijingTourism Promotion Meeting scheduled at 10:00 in the morning of August 23,Wednesday at Sheraton Zurich Hotel. We highly appreciate your presence

Attached is the detailed information on our event program. Should you have anyinquiry regarding this event, please do not hesitate to contact 



Madam Xiaoling Baer 



Your immediate attention and confirmation will be much appreciated 


Sincerely yours 


Beijing Municipal Commission of Tourism Development

Beijing Tourism Building

No.29 Jian Guo Men Wai Da Jie, Beijing, Chinawww.visitbeijing.com.cn WechatIMG531


Programs for “Beijing Tourism Promotion Meeting” in Zurich, Switzerland


Time & Date 

August 23, 2017 10:00am 



Sheraton Zurich Hotel( Meeting room – Hardturm, 2nd floor)

Address: Pfingstweidstrasse 100, 8005 Zurich, Switzerland 


Expected Guests:

Officials from Chinese Consulate General in Zurich;

Tourism and Events Zurich;

Executives and representatives from travel and tourism enterprises in Zurich;

Media and Press;

Travel industry partners;


Promotion features:

“2017 Beijing Tourism Promotion Meeting” in Zurich aims to show the rich tourismresources and a long history and culture of Beijing to Swiss people by way of photoexhibition, introduction to the tourism resources in Beijing and VR show etc. 


Promotion agenda:

10:00am -10:30am   Welcoming guests arrival, registration;

10:30am -10:35am   Introducing the invited guests;

10:35am -10:40am   Message from Chinese Consulate General in Zurich;

10:40am -10:45am   Remarks by representative from Zurich government or tourism officials;

10:45am -10:50am   Message from Mr. Zou Weinan, the Deputy Counsel of theBeijing Municipal Commission of Tourism Development; 

10:50am -11:00am   Presentation on Beijing tourism resources;

11:00am -11:20am   Presentation by Air China and China Travel Service; 

11:20am -12:00am   Photo exhibition;

12:30am -13:30pm   Farewell Lunch at hotel.

14:00pm                   END 


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